When it comes to skincare, Koreans are known for their commitment to high-quality products. From cleansers that remove makeup and dirt from pores to serums packed with antioxidants like niacinamide, this booming industry is all about achieving glowing, healthy skin. It’s no wonder that South Korea is now the fifth largest cosmetic exporter in the world!
One of the reasons for this growth is due to the country’s receptive culture toward new technology. Many of the country’s beauty brands offer innovative apps and digital experiences to appeal to consumers worldwide. Whether they want to try out their look in augmented reality or watch a virtual tutorial on how to apply makeup, Koreans love using new technologies to make the beauty experience even better!
Innisfree: This natural skincare brand utilizes ingredients from Jeju island to create products for all skin types. With a focus on environmental sustainability, this popular company has an extensive line of skincare products that includes masks and exfoliators, moisturizers, and sunscreen. Their affordable prices are a big draw, as well as the fact that the brand is cruelty-free.
SKINPROTECT: The GH Beauty Award winner is the $25 Advanced Snail 96 Mucin Power Essence, which one tester described as “so gentle yet really works and makes me actually look forward to cleansing.” This popular brand also offers a variety of other skincare solutions that target blemishes, redness, uneven skin tone, fine lines and wrinkles and dryness.
Hera is the sister brand to Sulwhasoo and IOPE and is owned by Amore Pacific. While the other two companies have a strong focus on skincare, Hera is a luxury brand that focuses more on makeup. korean cosmetics companies